Paid Advertising

Ads that fill your schedule.

Not ones that drain your wallet.

Google Ads, Meta Ads, and Local Service Ads managed by people who understand cost-per-lead in the trades. No markup on ad spend. Ever.

The Problem

You’re spending money. But where are the leads?

Most agencies treat your ad budget like a black box. You send money, they send reports you don’t understand, and your phone still isn’t ringing enough.

Agencies mark up your ad spend 15–20%

You’re paying $2,000/month in ads but your agency takes a cut before a single dollar reaches Google. That’s money that should be buying clicks.

You have no idea what’s working

A PDF report once a month isn’t transparency. You should see every lead, every call, and exactly which ad brought them in — in real time.

Your agency doesn’t know your trade

Running ads for a plumber is nothing like running ads for a SaaS company. If your agency doesn’t know what a “tankless install” is, they’re wasting your money.

Leads are expensive and getting worse

Without proper tracking and attribution, you’re optimizing in the dark. Bad targeting + no data = rising CPL and shrinking margins.

How It Works

Transparent ads. Real attribution. Zero markup.

Your ad spend goes directly to Google and Meta. We manage, optimize, and report — you see everything.

Step 1

Trade-specific strategy

We build campaigns around how your customers actually search — “AC repair near me,” “emergency plumber,” “lawn care service.” Not generic keywords.

Step 2

Full attribution dashboard

Every call, form submission, and booked job is tracked back to the exact ad that drove it. Real-time, in your dashboard.

Step 3

Continuous optimization

We monitor and adjust daily. Pause underperformers, scale winners, test new angles. Your CPL goes down over time, not up.

Features

Everything you need from your ad manager.

Full-service campaign management built for the trades.

Google Ads management

Search ads, display ads, and Performance Max campaigns targeting your service area.

Meta & Instagram Ads

Reach homeowners in your area with targeted social campaigns that build awareness and drive calls.

Local Service Ads (LSAs)

Google Guaranteed badge setup and management. Pay per lead, not per click.

Real-time reporting

No more mystery PDFs. See every impression, click, call, and conversion in your dashboard.

Lead quality tracking

Not all leads are equal. We track which campaigns produce jobs, not just clicks.

Zero markup on spend

Your ad budget goes directly to Google and Meta. We charge a flat management fee. No hidden percentages.

Pricing

Included in your plan.

See which plans include Paid Advertising.

Platform

$497/mo

Not included

Growth

$1,497/mo

Included

Scale

$2,997/mo

Included

Paid advertising management is included in Growth and Scale plans. Ad spend is separate and paid directly to Google/Meta.

FAQ

Common questions.

Do you mark up my ad spend?

Never. Your ad budget goes directly to Google and Meta. We charge a flat management fee — no hidden percentages, no markup.

How soon will I see leads?

Most clients see leads within the first week of campaign launch. We optimize daily to improve cost-per-lead over time.

What’s included in ad management?

Campaign strategy, ad creation, bid management, A/B testing, daily optimization, and real-time reporting in your dashboard. Google Ads, Meta Ads, and Local Service Ads.

How do I know which ads are working?

Every call, form submission, and booked job is tracked back to the exact ad that drove it. You see it all in your real-time attribution dashboard.

Get Started

Stop guessing. Start growing.

Get a free audit of your current ad campaigns. We’ll show you where your budget is leaking and how to fix it.

hello@73labs.io

Atlanta, Georgia